Consumer Packaged Goods
Christine's extensive experience at Kraft Foods, both in the U.S. and internationally, has shaped her deep expertise in CPG Brand Management. She oversaw all facets of brand strategy, working across the U.S., Europe, the Middle East, and Latin America.
Strategic Business Planning
Crafted strategic plans including industry outlook, competitive landscape assessment (including anticipated new product/service launches), historical and predictive marketing spend analysis, and strategic marketing activation planning for the fiscal year. Plans needed to meet specific P&L criteria.
New Product Launches
Developed new products and oversaw profitable launches in the US and Europe. Created and executed plans to defend new launch from well-funded category entrant in Latin America.
Revenue Performance Tracking and Optimization
Monthly/weekly business performance reports were created and reviewed to yield actionable strategies to achieve and exceed revenue goals.
Cross-Cultural Communication
Navigated and managed cultural differences, ensuring clear communication, effective collaboration, and successful outcomes in Europe, the Middle East, and Latin America. By fostering strong, culturally aware relationships, we helped businesses thrive in diverse international markets.
Brand Management & Stewardship
Oversaw multiple brands and brand portfolios, including mature category leaders, and new entrants. Responsibilities required P&L ownership and management.
Team Optimization & Leadership
Led multiple cross-functional teams across US and globally. Instituted turn-around that reshaped team from low profile/low visibility to one that was awarded (twice) for exceptional contributions to the business.
