Tech & Consumer Electronics
Christine spent eight years on executive teams across Tech and Consumer Electronics, where she led marketing efforts, built high-performing teams, and forged impactful external partnerships.
Strategic Business Planning
Strategic plans have included an industry outlook, competitive landscape assessment (including anticipated new product/service launches), historical and predictive marketing spend analysis, and strategic marketing activation planning for the fiscal year.
CSR Strategy and Activation
Existing CSR strategies were reviewed and improved resulting in better and more efficient programs.
Industry Deep Dives
Developed comprehensive category playbooks specifically tailored to the Technology & Consumer Electronics sector.
Cross-Cultural Communication
We navigated and managed cultural differences, ensuring clear communication, effective collaboration, and successful outcomes for global clients. By fostering strong, culturally aware relationships, we helped businesses thrive in diverse international markets.
Revenue Performance Tracking and Optimization
Monthly/weekly business performance reports were created and reviewed to yield actionable strategies to achieve and exceed revenue goals.
Brand Stewardship and Growth
Contributed to elevating master brand to top 10 in Interbrand global rankings. Ongoing efforts also involved creation of assets and programs to communicate ideals to US cross-functional teams.
Team Development & Optimization
Created and developed marketing teams for Branded Entertainment, Corporate Marketing, and Marketing Strategy. Additionally, optimized high-profile partnerships focused on enhancing brand value and expanding opportunities through strategic external collaborations.
New Product Launches
Executed successful new product launches, from market analysis to strategy implementation, ensuring a strong market entry and sustained performance.
