Healthcare & Pharmaceutical
Christine brings over six years of experience in the Healthcare and Pharmaceutical sectors, having overseen a team covering this complex industry for The Walt Disney Company, including during the COVID-19 pandemic. Her expertise spans strategic marketing, sales development, and communication tailored to the unique challenges of healthcare, helping brands innovate and connect with consumers during critical times. Christine’s insights drove results in a rapidly evolving landscape, making her an invaluable partner for companies looking to succeed in this space.
Strategic Plans
Strategic plans have included an industry outlook, competitive landscape assessment (including anticipated new product/service launches), historical and predictive marketing spend analysis, and strategic marketing activation planning for the fiscal year.
Customized Consumer Journey Mapping
Created condition-specific consumer journey maps for the pharmaceutical industry, tailoring strategies to each stage of the patient journey.
Industry Insights & Education
Prepared industry overviews to inform and educate senior management and sales teams. Created Pharmaceutical trade conference scripts/presentations for senior management.
Condition-Specific Revenue Optimization
Identified and quantified key revenue opportunities by specific conditions, analyzing both internal and external obstacles. Tailored action plans to address these barriers to drive growth and unlock new potential.
Revenue Performance Tracking and Optimization
Monthly/weekly business performance reports were created and reviewed to yield actionable strategies to achieve and exceed revenue goals.
Forecasting & Analysis
Developed and distributed weekly updates on the COVID-19 pandemic spread, vaccine development, US economic impact, and business implications for various sectors.
